Grow Your Income 20% in 2020
Join the Generative Business Development Course
"Grow Your Income 20% in 2020" is a virtual course for those that hold a commitment to produce revenue or income. Whether you are a coach, or work for a company, the challenges faced are similar.
In this 6-session course, we'll cover key skills to improve your business development process and successes by at least 20% in 2020 if you commit to the practices taught.
The course consists of 6 key modules to become more successful in your business development:
- Revenue - New Business Math
- Ideal client - defining and choosing your ideal client
- Network of Help - An easier way of finding new clients
- Client-Centric positioning
- Client-Centric sales conversations
- Co-Designing offers with clients
This course is lead by two seasoned practitioners with the Institute for Generative Leadership, Barbara Hauser and Duane Spivey.
Barbara Hauser
Barbara, Leadership Transition Coach and Facilitator and Generative Leadership Program Coach, is a business owner offering sales leadership and transition coaching to global clients from a wide variety of industries. Barbara’s business development experience began with her offer to open the Venezuelan market for the Franklin Covey company, and she consistently over-delivered on her revenue promises for 10 years. The leaders and fellow entrepreneurs she has coached since then learn to differentiate themselves from their competitors and outperform expectations on a regular basis. Barbara partners with Relevance, Vital Smarts, Linkage and The Institute for Generative Leadership to serve her global client base.
Duane Spivey
Duane, Revenue Growth and Sales Performance Coach, is the co-founder of Relevance, LLC, which provides marketing, sales, and client service coaching to entrepreneurs and corporate leaders who think like entrepreneurs. As a revenue growth coach and leader, Duane has helped over 300 business development leaders in the technology, healthcare, and professional services industries achieve or exceed their revenue promise. They’ve been able to surpass their previous personal best, increase their sales, and increase their personal incomes by as much as 70%.
Before coaching sales leaders, business development professionals and entrepreneurs, Duane was responsible for building and leading sales teams for five different companies over a 12-year period. At three of these companies his teams produced double digital sales growth in less than 24 months.
Course Curriculum
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StartSession 1 - Ideal Client - Defining and choosing your ideal client - Create and use your new client selection criteria to pursue prospects with a high degree of probability that they’ll become your client. You’ll learn to pursue those with a higher score and cut loose on prospects with a low score.
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StartIdeal Client Session Notes
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StartZoom Access Info
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StartRecordings - Session 1 (94:40)
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StartSession 1 Practice
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StartIdeal Client Profile Google Form
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StartSession 2 - Revenue - New Business Math is the mathematical path of your annual income increase promise. In this module, you'll set and stay on your math for 52 straight weeks to increase the odds that you’ll achieve the income you need for the year. The better you get at the skills in this course, the “less math” you’ll need to achieve your income goal.
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StartZoom Access Info
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StartRecordings - Session 2 (93:34)
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StartTracking Your Revenue Promise Exercise
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