Grow Your Income 20% in 2020

Join the Generative Business Development Course

"Grow Your Income 20% in 2020" is a virtual course for those that hold a commitment to produce revenue or income. Whether you are a coach, or work for a company, the challenges faced are similar.

In this 6-session course, we'll cover key skills to improve your business development process and successes by at least 20% in 2020 if you commit to the practices taught.

The course consists of 6 key modules to become more successful in your business development:

  1. Revenue - New Business Math
  2. Ideal client - defining and choosing your ideal client
  3. Network of Help - An easier way of finding new clients
  4. Client-Centric positioning
  5. Client-Centric sales conversations
  6. Co-Designing offers with clients

This course is lead by two seasoned practitioners with the Institute for Generative Leadership, Barbara Hauser and Duane Spivey.


Barbara Hauser

Barbara, Leadership Transition Coach and Facilitator and Generative Leadership Program Coach, is a business owner offering sales leadership and transition coaching to global clients from a wide variety of industries. Barbara’s business development experience began with her offer to open the Venezuelan market for the Franklin Covey company, and she consistently over-delivered on her revenue promises for 10 years. The leaders and fellow entrepreneurs she has coached since then learn to differentiate themselves from their competitors and outperform expectations on a regular basis. Barbara partners with Relevance, Vital Smarts, Linkage and The Institute for Generative Leadership to serve her global client base.

Duane Spivey

Duane, Revenue Growth and Sales Performance Coach, is the co-founder of Relevance, LLC, which provides marketing, sales, and client service coaching to entrepreneurs and corporate leaders who think like entrepreneurs. As a revenue growth coach and leader, Duane has helped over 300 business development leaders in the technology, healthcare, and professional services industries achieve or exceed their revenue promise. They’ve been able to surpass their previous personal best, increase their sales, and increase their personal incomes by as much as 70%.

Before coaching sales leaders, business development professionals and entrepreneurs, Duane was responsible for building and leading sales teams for five different companies over a 12-year period. At three of these companies his teams produced double digital sales growth in less than 24 months.

Course Curriculum


  Welcome to the Course
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
There are six live sessions that take place every other Monday, beginning on January 20th. Following dates are: February 3rd, February 17th, March 2nd, March 16th, and March 30th at 6 pm ET/4 pm MT. Each session is 90 minutes. However, if you are not able to attend the live sessions or want to go back to review them at a later time, you will have lifetime access to the recordings. All recordings will be posted within 24 hours after the live session.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I’m on vacation during the session dates or unable to attend live but really want to attend?
No worries! Everything will be recorded and you can watch all of the sessions at a later date that best suits your schedule.
How does this course work?
Here is how it works: When you join the course, you will be given access to your course platform in our online learning center. In the course platform, you will find each session has its own area. This area includes the date and time for the live meeting and the link to the live event, which will be broadcast via Zoom. Any downloadable materials will also be available in each session's section. This is also where we will post the recordings.

NOTE: You will also be subscribed to the Generative Leadership Newsletter containing relevant and engaging content pertaining to Generative Leadership. You can unsubscribe at any time. View our Privacy Policy here.

This course is closed for enrollment.