Clients by Design with Jon Osborne

Clients by Design

Learn an approach to gaining new clients that is conversational, authentic, and quickly builds trust

The Clients by Design course helps coaches and consultants learn a reliable approach to enrolling new clients in a way that is honest, ethical, and relational and builds trust.

Over 10 weeks, in each 90 minute session you will learn:

  • the five key conversations of client enrolment, so you can identify where a client is and what needs to happen next
  • how to quickly build trust, regardless of your current reputation, qualifications or experience
  • how to think like a designer in order to create more value for you and your client, with your client

Regardless of your current ability in this area, you will learn how to fine tune your listening and what to pay attention to when with new and potential clients. As a result, you will leave with an approach that helps you:

  • effectively engage clients, without being salesy, pushy or manipulative
  • feel confident having conversations with new clients
  • approach new, more senior and higher value clients
  • quickly build trust regardless of your skill, credentials or experience
  • set value-based pricing that you and your clients feel good about


Facilitator
Jon Osborne

Jon Osborne cares about making business more human. Through 15 years of experience as a consultant, he works with leaders and entrepreneurs to enable people’s potential. He loves to facilitate transformational learning experiences where intuition meets rigor and expertise to produce new and unexpected results.

Jon discovered the creative power of design while leading innovation initiatives in construction at a global consulting firm in 2016. Combining design thinking methodologies and ontological coaching, he has helped leaders and consultants in telecommunications, professional services, and not-for-profit organizations to identify what clients really want, make powerful offers and navigate the unknown with confidence.

Jon continues to help clients produce better outcomes by design through his own consultancy. He is a Senior Instructor of Human Centered Design at LUMA Institute, a program coach at the Institute of Generative Leadership, and a consulting partner at Altus Growth Partners.

Frequently Asked Questions


When does the course start and finish?
There are 10 live sessions that take place every Wednesday beginning October 5, 2022, at 6 PM ET/ Thursday beginning October 6, 2022, at 9 AM AEDT. The course will be a combination of content and group coaching sessions occurring alternatively. Each content session is 90 minutes and each group coaching session is 60 minutes. However, if you are not able to attend the live sessions or want to go back to review them at a later time, you will have lifetime access to the recordings. All recordings will be posted within 24 hours after the live session.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I’m on vacation during the session dates or unable to attend live but really want to attend?
No worries! Everything will be recorded and you can watch all of the sessions at a later date that best suits your schedule.
How does this course work?
Here is how it works: When you join the course, you will be given access to your course platform in our online learning center. In the course platform, you will find each session has its own area. This area includes the date and time for the live meeting and the link to the live event, which will be broadcast via Zoom. Any downloadable materials will also be available in each session's section. This is also where we will post the recordings.

Course Curriculum


  Welcome to Clients by Design with Jon Osborne!
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  Practice and Group Coaching | Oct 12th
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  Session 2: What is, What Could Be? | Oct 19th
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  Practice and Group Coaching | Oct 26th
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  Session 3: What is, What Could Be, Will We? | Nov 2nd
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  Practice and Group Coaching | Nov 9th
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  Session 4: What Wows? | Nov 16th
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  Practice and Group Coaching | Nov 23rd
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  Session 5: What Works? | Nov 30th
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  Practice and Group Coaching | Dec 7th
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